Jun 16, 2026

Kyle Shobe on Auctioneering & Cattle Marketing

Welcome to the Inaugural episode of Beef Unscripted! On this episode, host Gale McKinney sits down with Kyle Shobe of Lewistown, Montana, for a conversation that spans cattle, auctioneering, rodeo, music, and the future of the beef industry.

Known throughout the livestock business as the 2010 World Champion Livestock Auctioneer, Kyle Shobe has spent decades building relationships with cattle producers across the country. As co-owner of Lewistown Livestock Auction, a representative with Superior Livestock Auction, longtime announcer at Cheyenne Frontier Days, and frontman for The Walk 'Em Boys, Shobe brings a unique perspective shaped by years of working with people both inside and outside the cattle industry.

During the episode, Shobe shares his journey into auctioneering and reflects on what it takes to compete at the highest level of the profession. He discusses the importance of the World Livestock Auctioneer Championship and explains why the event continues to showcase some of the industry's most talented communicators.

The conversation also explores cattle genetics, herd consistency, and the factors that drive value in today's marketplace. Drawing from his experience marketing cattle across multiple regions, Shobe discusses what buyers are looking for and how producers can position themselves to capture premiums through sound management, strong genetics, and effective marketing.

McKinney and Shobe also discuss current cattle market conditions, opportunities for producers, and the challenges that remain on the horizon. Listeners will gain insight into the trends shaping today's beef industry and hear firsthand observations from someone who spends much of his time working directly with cattlemen and cattle buyers.

The episode concludes with a discussion of the Superior Livestock Auction and the upcoming Summer Run sales, highlighting opportunities for producers looking to market cattle in a competitive environment.

Whether you're a seedstock producer, commercial cattleman, livestock marketer, or simply passionate about agriculture, this episode offers valuable insight from one of the most recognizable voices in the cattle industry.